Sana hotel resort opens in Algarve

Sana Hotel Group has opened its first resort in the Algarve, the Epic Sana Algarve, this month in Albufeira, representing an investment of more than €60 million.

Algarve Car Hire AlbufeiraThe official inauguration is expected in June, however it held a “soft opening” on March 14. A week earlier, on March 7, the hotel group had also held a soft opening for the Epic Sana Lisboa, an investment of €70 million.

The Sana group has not been discouraged by the current economic crisis and difficulties facing the hospitality industry, and decided to move ahead with the €130 million investment for the two resorts, which in total have created 385 jobs.

Boasting a prime location, the Epic Sana Algarve resort overlooks Falésia beach and features 162 rooms, 24 resort suites, 43 apartments, a spa and fitness centre, five outdoor swimming pools, an indoor swimming pool, a multi-purpose sports field, three restaurants, two bars and a 1,800sqm conference centre.

The Sana Hotel Group opened its Algarve resort following an expansion strategy that the administration had already conceived before the crisis.

According to the group, the Algarve region still remains an appealing destination for tourism worldwide.Group administrator Carlos Silva Neves says the Epic Sana Algarve intends to reach both the national and international markets and remains optimistic, stating that the hotel has already received bookings and positive feedback from people interested in visiting the Algarve. He said that the major challenge is not the economic environment but in making the brand known.

Speaking to Lusa news agency, Elidérico Viegas, president of the Algarve Hotels and Tourist Resorts Association (AHETA), claims that the opening of new hotels “derives from previous investments that started before the onset of the crisis in 2008, and to take a step back in the meantime would generate greater losses”.

He said that in the last four years the Algarve has kept the same occupancy rates from one year to another, but with a reduction of revenue as competition within the sector became fiercer  and prices have had to be reduced.

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